Driver
Judged on the strike pattern rather than the best carry of the day. Head, shaft, length and setting move one at a time so the sheet can attribute the change.
Driver block →
North Meridian Avenue · Bay 4 and Bay 5
A Number Without a Tolerance Is Just an Opinion
Golf shops hand out single numbers. Carry 268. Spin 2,640. Launch 13.1. Those numbers arrive with no indication of how far they might be off, which instrument produced them, or whether they would survive a move outdoors. We built this studio to close that gap: every figure on a Launch Spec Fit card is reported with the spread we actually measured, and every indoor reading is tied to a marked turf lane we re-shoot four times a year.
Why we work this way
Three Ways a Fitting Quietly Goes Wrong
None of these are exotic. They happen in competent shops run by people who genuinely want to help, because the failure is in the reporting convention rather than the effort. Once you know what to look for, they are easy to spot from the outside.
The sample is too small to mean anything. Five swings with each of four shafts feels like a fair test and is not. Shot-to-shot variation in carry for a mid-handicap player often runs wider than the difference between the shafts being compared, so whichever option happened to catch the best contact wins on paper.
The instrument is treated as neutral. A doppler unit and a camera unit answer different questions, and each infers what it cannot see directly. Reading their outputs as though they were the same measurement produces confident conclusions built on the wrong column.
Indoor numbers are quoted as if they were outdoor results. Every enclosed bay models the second half of the ball flight. That model is usually reasonable and it is never the same as watching the ball land. Quoting a simulated carry without saying so is how a golfer ends up with a club that is two yards long in the room and eight yards short in a north wind.
Read the full method →
2015
Bay 4 opened
4×
Lane checks per year
18
Minimum accepted strikes
2
Instrument classes, always both
The deliverable
Reading a Launch Spec Fit Card
This is the layout of the sheet you leave with. The right-hand column is the part almost nobody else prints, and it is the reason the rest of the sheet can be trusted.
| Column | How it is obtained | Reported spread |
|---|---|---|
| Ball speed | Measured directly by both units | ± 0.8 mph |
| Launch angle | Measured by the camera, inferred by the radar | ± 0.4 deg |
| Backspin | Measured by radar, inferred from marks by the camera | ± 210 rpm |
| Carry | Modelled from the three columns above plus air data | ± 6 yd |
| Descent angle | Modelled, never measured indoors | ± 1.1 deg |
| Face contact | Photographed on impact tape, measured with a scale | ± 2 mm |
Measured, inferred, modelled. Three words that describe genuinely different levels
of confidence. A sheet that prints all six rows in identical type is telling you they are equally
solid. They are not, and pretending otherwise is where bad component decisions begin.
What you can book
Six Blocks, Six Different Questions
Each category has its own capture routine, its own acceptance rule, and its own list of things an indoor bay genuinely cannot answer. They are priced and scheduled separately for that reason.
Iron Set
A set is one instrument, not eight purchases. We map the gaps first, then decide whether the problem is heads, shafts, or lie angles drifting through the set.
Iron block →Fairway Wood
Tested off the mat and confirmed on grass, because a tee shot hides every fault a fairway wood can have with turf contact.
Fairway wood block →Hybrid
Starts from the yardage hole, not the shelf. Sometimes the answer is a hybrid, sometimes a driving iron, occasionally a shorter fairway wood.
Hybrid block →Wedge
Four shots, four jobs. Bounce and grind are chosen against Oklahoma turf and the sand in the bunkers you actually play, not against a printed chart.
Wedge block →Putter
Run on the roll rig rather than the launch monitor, because pointing a ball-flight instrument at a putt measures almost nothing that matters.
Putter block →
Method
Five Stages, and the Order Never Changes
Improvising a fitting produces a session that feels responsive and generates data nobody can compare to anything later. The sequence below is fixed so two visits six months apart can be laid next to each other and read honestly.
-
01
12 minutes
Intake and Complaint
What is actually bothering you, in your words, before anyone touches a club. Written on the sheet so we can check at the end whether we addressed it.
-
02
18 minutes
Baseline on Your Own Clubs
Full capture with what you already own, warmed up properly. Without this there is nothing to compare a recommendation against.
-
03
35 to 45 minutes
Directed Swaps, One Variable at a Time
Head, then shaft, then length, then loft or lie. Alternated against the baseline rather than hit in blocks, which keeps fatigue from being read as a component effect.
-
04
15 minutes
Confirmation Set
The winning configuration is captured again from scratch. If it cannot repeat the result that earned it the recommendation, it does not get recommended.
-
05
10 minutes
Card Written in Front of You
Every column, every band, every discard. Questions get answered at the desk rather than in a follow-up email a week later.
The wall
Stocked to Answer Questions, Not to Move Inventory
We hold no brand quotas and take no volume rebates, so what hangs on the wall is chosen for the range it covers rather than the margin it carries.
DR
Driver heads
9 lines, adjustable hosels
SH
Shafts in test length
40 g through 130 g
WG
Wedge grinds
6 sole shapes, 4 bounce steps
PT
Putter configurations
Face-balanced through strong toe hang
Follow-ups
Collected After Four Rounds, Not in the Parking Lot
We do not ask how the session felt. We ask what the clubs did once they had been out on a course a few times, which is a much harder question and a more useful answer.
What sold me was the discard list. Three of my swings got thrown out and they told me exactly why, which meant the other seventeen actually meant something. Nobody had ever shown me that page before.
My gaps between the six and the eight were nine yards apart on one side and twenty-two on the other. Two lie bends and one shaft change later they are within four yards of each other all the way down.
I went in expecting to be sold a driver and left being told my current one was fine and my three-wood was the problem. That is not a sales pitch, and it is why I sent two people from my Saturday group.
Translation Log
Working Notes on the Gap Between a Screen and a Golf Course
Written by the people on the floor, mostly because the same questions keep coming up at the desk and a written answer is more useful than a rushed one.
Why the Bay Reads Long, and by How Much
Enclosed carry numbers run optimistic almost everywhere. Here is where the extra yardage comes from and what a defensible correction looks like.
Read the note →Two Instrument Classes, One Golf Shot
Doppler radar and photometric cameras do not measure the same things. Knowing which column each one actually observes changes how you read a sheet.
Read the note →Building a Translation Table Between Bay and Turf
How we derive the offsets that turn an indoor reading into an outdoor expectation, and why they expire every quarter.
Read the note →
Next step
Bring the Complaint, Not the Shopping List
The most productive blocks start with a specific frustration rather than a product name. Tell us what the miss looks like and how often it shows up, and we will tell you whether ninety minutes in Bay 4 is likely to help before you pay for it.